This wednesday Viktor and Rolf presented their latest Haute Couture collection in Paris they named "Wearable Art". If you don't know it yet, the two designers revealed they would follow the steps of Jean Paul Gaultier by only focusing on Haute Couture. This show truly showed how fashion is a full art - wearable art to use their own words. While a lot of people question the true meaning of Couture, defining it as a bunch of expensive clothes you will never wear, Viktor and Rolf got things straight: fashion should not be considered only as a way to look good and following trends is boring - even though it is kind of important since it portrays a certain generation. Fashion should be considered as art on the same level as painting, architecture, poetry, music... If you are going to spend tons of money on a painting, why not on an outfit ? Both are different kinds of art.
Anyway, it is interesting to see how the show evolved. The first looks consisted on denim smocks and what appeared to be white canvas as coats, skirts or even dresses. As the show went on, Dutch Golden Age paintings of the 17th century started to show off on the canvas until at the very end, the white canvas became an incredible fully painted one.
Once the models walked the runway, Viktor Horsting and Rolf Snoeren would take their canvas off and hang it on the white wall as if their were paintings. This is very interesting because when most people hear the word "art" they immediately think of paintings, and the fact that what was hanging on the wall weren't paintings but actual clothes reinforced the message they wanted to convey. Just like the wearable canvas, the walls of the Palais de Tokyo gradually got more full.
This collection challenged a lot of people's vision about fashion, showing it in a new light. And we are glad it happened because this is ARTMOD's main point: prove that fashion in wearable art.
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